American Lamb Board Partners with PRIMAL To Celebrate the Art of Butchery

November 3, 2009

Whole American Lamb Breakdowns and Lambtastic Chef Creations Featured at Events Throughout the Country

DENVER, Nov. 3 /PRNewswire/ -- The American Lamb Board is partnering with PRIMAL (www.artofthebutcher.com) to invite lamb loving chefs to join together in markets across the country to celebrate the art of butchery, wood fire cooking methods and whole animal utilization. In 2009, local chefs and diners will unite in Napa, CA, and Atlanta, GA, for an on site demonstration where members of each distinguished dining community will breakdown whole American lambs and prepare ewe-nique lamb dishes. Guests will taste chef creations and enjoy boutique wines, artisanal spirits and craft beers.

"We are thrilled to partner with PRIMAL to showcase American Lamb in this series of culinary events," said Megan Wortman, Executive Director, American Lamb Board. "Butchery of an entire lamb is a great way to highlight lesser-known cuts and demonstrate the versatility of American lamb."

PRIMAL: Napa, CA, Saturday, November 7, 2009, 3 p.m. - 7 p.m.

Chase Cellars' Hayne Vineyard, 2252 Sulphur Springs, St. Helena, CA 94574

Featured Butchers/Chefs:

Chris Cosentino, Incanto and Boccalone

Staffan Terje, Perbacco

Taylor Boetticher, Fatted Calf

Scott Boggs, Hudson Ranch

Ryan Farr, 4505 Meats

Avedano's Holly Park Market

Star Meats Berkeley

Jeremy Fox, Ubuntu

General tickets are $65 per person (inclusive of wines, brew, meat tasting) and VIP tickets are available for $100 per person. A portion of the event proceeds will benefit the City of Napa Fire Explorers program, a vocational firefighter-training program for Napa County youth.

PRIMAL: Atlanta, GA, Saturday, November 21, 2009, 6 p.m. - 9 p.m.

SweetWater Brewery, 195 Ottley Drive, Atlanta, GA 30324

Featured Butchers/Chefs:

Todd Mussman, Muss & Turners

Todd Richards, Rolling Bones BBQ

Gary Mennie, The Livingston Restaurant & Bar

Duane Nutter and Reggie Washington, One Flew South

Tony Seichrist and Tommy Searcy, Gum Creek Farms

Alex Friedman, P'cheen

Nick Melvin, Parish

General tickets are $55 per person (inclusive of wines, brew, meat tasting) and VIP tickets are available for $100 per person.

To purchase tickets for either event, visit www.artofthebutcher.com. For more information about the American Lamb Board please visit http://americanlamb.com. You can follow us on Facebook or Twitter, @FANofLAMB, to keep up to date on news and events.

About the American Lamb Board

The American Lamb Board is an industry-funded research and promotions commodity board that represents all sectors of the American Lamb industry including producers, feeders, seed stock producers and processors. The Board, appointed by the Secretary of Agriculture, is focused on increasing demand by promoting the freshness, flavor, nutritional benefits, and culinary versatility of American Lamb. The work of the American Lamb Board is overseen by the U.S. Department of Agriculture and the board's programs are supported and implemented by the staff in Denver, Colorado.

For more information about the American Lamb Board, please contact Chloe Mata Crane (cmcrane@baltzco.com) at Baltz & Company--

212-982-8300

SOURCE American Lamb Board