Times Bridge joins hand with IBM's The Weather Company to provide personalise climate coverage to Indian users

NEW DELHI: IBM's The Weather Company on Tuesday announced a strategic partnership with Times Bridge to provide the Indian consumers with most up-to-date weather information and localized forecast on the digital edition of the Times of India.
In turn, the international investments and partnerships arm of The Times Group will provide curated content on The Weather Channel app in India as well as weather.com/in in English and Hindi to connect Indian residents with pertinent information, locally relevant articles, photos and video content.
The partnership will help meet the challenge of providing locally relevant weather information in an ecosystem which consists of varying climate regions, abundance in agriculture and drastic season weather shifts.
Commenting on the need of this alliance, India Sales & Alliances Leader for The Weather Company, Himanshu Goyal said, “Indians across the peninsula are affected by varying and often extreme weather conditions, therefore it’s vital for audiences to have access to timely and dependable weather information when and where they need it to help them make more informed decisions for daily planning or to stay safe in severe weather.”
The relationship will also enable local marketers to access advanced data-driven advertising solutions from IBM Watson Advertising across both companies’ properties. By leveraging real-time weather data and helping to predict consumer behaviour, advertisers can better determine the optimal time and place to reach a consumer.
The new product will provide the users access to -

“At a macro level, the effect of climate change is perhaps one of the most pressing issues of our time. At a micro level, having an accurate forecast helps people plan their wardrobes, commutes, and crops. Building solid reporting institutions around this spectrum is critical,” says Thane Richard, Times Bridge’s Senior Director of Publishing and Creative.
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Users can access the content from Times Bridge and The Weather Company on The Times of India digital edition and on The Weather Channel App in India and weather.com/in.