Snickers makers cause uproar by comparing the Welsh language to someone 'sitting on a keyboard' in swiftly deleted tweet

  • Snickers' tweet today: 'A place in Wales or someone sat on a keyboard? A thread.'
  • The post was subsequently deleted after it was met with an angry reaction
  • Snickers then made a joke of that they were 'not themselves' in their apology

The makers of chocolate bar Snickers have caused uproar by comparing the Welsh language to someone 'sitting on a keyboard' in a tweet from its official social media account.

The post from earlier today - which was subsequently deleted - listed a number of possible Welsh place names linked to a question which stated, 'A place in Wales or someone sat on a keyboard? A thread.'

Underneath it then went on to name check the likes of Llanfairpwllgwyngyllgogerychwyrndrobwllllantysiliogogogoch, Rhosllanerchrugog and Penmaenmawr.

The makers of chocolate bar Snickers have caused uproar by comparing the Welsh language to someone 'sitting on a keyboard'

The makers of chocolate bar Snickers have caused uproar by comparing the Welsh language to someone 'sitting on a keyboard'

The tweet was met with an angry reaction, with many wondering what could have prompted it in the first place.

'Hi. This was tweeted from your @SNICKERSUK account this morning - maybe if you replace 'Welsh' with another language you'd see how bigoted this comes across,' replied @newcymru.

'Offending a few million Welsh and a few million Welsh-Americans not great on business side of things as well!'

Earlier today Snickers tweeted 'A place in Wales or someone sat on a keyboard? A thread'

Earlier today Snickers tweeted 'A place in Wales or someone sat on a keyboard? A thread'

S4C's Dan Jardine added: 'Take a lesson in the Welsh language and culture, Snickers - you're not you when you're hungry.

Rethink this - there are three million of us that you're about to lose as customers', replied another.

However, Snickers - which is made by confectionery giant Mars - then proceeded to joke 'we clearly weren't acting ourselves on this one' rather than apologising.

Many threatened to stop buying the chocolate after they were angered and upset by the tweet

Many threatened to stop buying the chocolate after they were angered and upset by the tweet

Snickers later issued another apology stating that they were 'wholeheartedly thankful' for their Welsh fans

Snickers later issued another apology stating that they were 'wholeheartedly thankful' for their Welsh fans

'So every time your media team get hungry they turn into xenophobic racists? Not even an apology, just sarcastic replies,' retorted Subversive Sounds.

A Snickers UK spokesperson said: 'From everyone at Snickers UK we're sorry to everyone offended by our last tweet, we totally misjudged it and hold our hands up for that.

'We are hugely and wholeheartedly thankful for all our Welsh fans in the UK and all over the world, and promise to not let ill-informed Tweets ruin this relationship any further.' 

 

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