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Uncle Ben’s rebranded products are now available in stores

Uncle Ben’s rebranded products are now available in stores
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Uncle Ben’s rebranded products are now available in stores
Former Uncle Ben's rice products now have a revamped name and packaging appearing in stores nationwide. Parent company Mars Food says Ben's Original is now available.The company announced last year that it would "evolve" the Uncle Ben's name and branding, as several other brands did, including Aunt Jemima and Cream of Wheat. In a press release about the new name, Mars said last year the change is "signaling the brand’s ambition to create a more inclusive future while maintaining its commitment to producing the world’s best rice."The longtime logo was also removed from packaging.The Uncle Ben's name and logo have been criticized for their imagery as well as the racist origins of its name.According to The New York Times, "white Southerners once used 'uncle' and 'aunt' as honorifics for older Blacks because they refused to say 'Mr.' and 'Mrs.'"

Former Uncle Ben's rice products now have a revamped name and packaging appearing in stores nationwide. Parent company Mars Food says Ben's Original is now available.

The company announced last year that it would "evolve" the Uncle Ben's name and branding, as several other brands did, including Aunt Jemima and Cream of Wheat.

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In a press release about the new name, Mars said last year the change is "signaling the brand’s ambition to create a more inclusive future while maintaining its commitment to producing the world’s best rice."

The longtime logo was also removed from packaging.

new ben's original packaging
Mars Food via CNN
A photo featuring the new look of Ben’s Original packaging

The Uncle Ben's name and logo have been criticized for their imagery as well as the racist origins of its name.

According to The New York Times, "white Southerners once used 'uncle' and 'aunt' as honorifics for older Blacks because they refused to say 'Mr.' and 'Mrs.'"