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Chicago, June 22, 2022 (GLOBE NEWSWIRE) -- According to Arizton's latest research report, the Europe commercial lawn mowers market is expected to grow at a CAGR of 6.38%. Several lawn mower businesses are using referral services to get higher numbers of buyers. Customers who meet the brand from a current client may also have a sense of trust and faith in the quality of the business that results in word-of-mouth ads. Referral programs even reward existing customers for bringing in new customers that also help in customer retention. For instance, Husqvarna has a crown club loyalty program under which it offers $100 each for referring a robotic lawn mower to a friend and the purchase of the same. Moreover, manufacturers offer extensive discounts, promotions, unique services, and zero percent financing options to improve brand consideration and boost sales.
Europe Commercial Lawn Mowers Market Report Scope
| Report Attributes | Details |
| MARKET SIZE (2027) | $2.7 Billion |
| MARKET SIZE (2021) | $1.9 Billion |
| MARKET SIZE (VOLUME) | 1.8 million Units |
| CAGR (REVENUE) | 6.38% (2022-2027) |
| BASE YEAR | 2021 |
| FORECAST YEAR | 2022-2027 |
| MARKET SEGMENTS | Product, Fuel Type, End-User, Drive Type, Start Type, Blade Type, Distribution Channel, and Region |
| GEOGRAPHIC ANALYSIS | Europe |
| COUNTRIES COVERED | UK, Germany, France, Italy, Spain, Sweden, Netherlands, Belgium, Poland, Switzerland, Finland, and Austria |
| KEY VENDORS | Deere & Company, Honda Motor Company, Husqvarna Group, KUBOTA Corporation, MTD Products, Robert Bosch, STIGA Group, and The Toro Company |
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Key Highlights
- Cities in Northern and Western Europe have more green space as compared to the ones in Southern and Eastern Europe. Therefore, the demand for lawn mowers is expected to be higher in countries located in Northern and Western Europe.
- Energy conservation and efficiency remain the key focus areas of European government to support the smart city initiatives. Hence, such efforts are expected to offer substantial growth potential to robotic lawn mowers in the market.
- Ride-on lawn mowers hold the highest revenue share in the market; however, robotic lawn mowers are expected to observe the highest growth rate at a CAGR of 9.60% during 2022-2027, due to the increasing demand for convenience and technology-driven products in the market.
- The growing demand for landscaping services across golf courses, sports fields, and public parks fuels the development of the commercial lawn mowers industry in Europe. The landscaping industry is growing due to the rising commercial construction activities and the increasing demand for backyard beautification, contributing to the growth of the commercial lawn mower market in Europe.
- Electric cordless lawn mowers to observe one of the fastest growth rates during the forecast period.
- Several key players such as Husqvarna, MTD Products, Stiga, and others dominate the market. Many vendors are investing considerable resources in R&D initiatives to constantly upgrade their offerings and introduce new solutions in the market.
Impact of COVID-19 Pandemic
The Europe commercial lawn mower market suffered a downfall during the recent COVID-19 crisis as most economic activities were halted in 2020, especially during Q1 and Q2. Most major revenue-generating end-users were affected, leading to a decline in sales. Stringent government policies and regulations from the local and national governments restricted the movement of supplies, activities at production facilities, and logistics of finished goods from manufacturers to consumers.
However, in 2020, due to COVID-19, international tourist arrivals fell by 70–75% across the country but the same is expected to grow during the forecast period. Several international chains are expanding their presence across the country, which is expected to grow the lawn areas and green cover, thereby leading to the growth in demand for commercial lawn mowers in the market.
Market Segmentation
Product
- Ride-On
- Walk-Behind
- Robotic
Fuel Type
- Gasoline-Powered
- Electric Cordless
- Electric Corded
- Propane-Powered
End-User
- Professional Landscaping Services
- Golf Courses & Other Sports Arenas
- Government & Others
Drive Type
Start Type
- Key Start
- Push Start
- Recoil Start
Blade Type
- Standard Blades
- Mulching Blades
- Lifting Blades
- Cylinder Blades
Distribution Channel
Region
- Europe
- UK
- Germany
- France
- Italy
- Spain
- Sweden
- Netherlands
- Belgium
- Poland
- Switzerland
- Finland
- Austria
Competitive Insights
Europe commercial lawn mowers market leaders are currently emphasizing the adoption of energy-efficient goods owing to the increasing trend of using less carbon energy sources. This can be due to the growing environmental issues such as global warming combined with gasoline or exhaust emissions. The manufacturers prioritize recognizing various demand conditions while setting certain goals for achieving profitability and the effective usage of capital resources. The current situation pushes vendors to adapt and improve their unique value proposition to attain a strong market presence.
Major vendors are also introducing new cost-cutting and operating efficiency steps through various initiatives such as maintaining direct material cost-out operations, right-sizing the supply chain footprint, reducing indirect material and logistics costs, and increasing revenue and operating spending performance. Furthermore, few companies are also shifting their policy towards expansion and profitable growth to realize the full potential of market leadership.
Key Vendors
- Deere & Company
- Honda Motor Company
- Husqvarna Group
- KUBOTA Corporation
- MTD Products
- Robert Bosch
- STIGA Group
- The Toro Company
Other Prominent Vendors
- AGCO Corporation
- AL-KO Gardentech
- ARIENS CO
- Altoz
- AS-Motor
- Bobcat Company
- Briggs & Stratton
- Chervon Group
- COBRA GARDEN
- Einhell Germany AG
- Emak S.p.A
- Generac Power Systems
- Grey Technology
- Greenworks Tools
- IHI Shibaura Machinery Corporation
- Makita
- Masport
- Positecgroup
- Stanley Black & Decker
- STIHL
- The SUMEC Group Corp.
- The Grasshopper Company
- Textron Inc.
- Techtronic Industries
- WALKER MANUFACTURING
- YAMABIKO
- ZHEJIANG TIANCHEN INTELLIGENCE & TECHNOLOGY CO., LTD.
- Zucchetti Centro Sistemi S.p.a
Explore our garden tools market profile to know more about the industry.
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