A sustainable British fashion retailer looks to add another store to its roster of shops later this year with the addition of a new Derby city centre store. Seasalt, a Cornish-based fashion retailer renowned for its coastal style, will open a new store at Derbion amidst a host of upcoming changes to the shopping centre.

The new site will open on Level 2, opposite Zara, and will offer a wide range of stylish and comfortable clothing, footwear and accessories. A spokesperson has said its stock features recognisable hand-drawn prints, natural fabrics, and "timeless" designs.

Founded in Penzance in 1981, Seasalt began by selling traditional workwear to local farmers, fishermen and artists. Since then, the brand has grown to include a mix of fashion and textile designers who create items that are inspired by the creative and maritime heritage of Cornwall.

Richie Edwards, Director of Retail at Seasalt, added: “We are excited to be bringing Seasalt’s offering to Derby shoppers. Our new store at Derbion continues our ambitious growth plans and we are thrilled to secure a space at such a well-performing shopping destination.

“We look forward to welcoming new customers to our brand-new store at Derbion and supplying them with the best that Cornwall has to offer.” Work is set to begin on transforming the new space this spring, with the doors to the brand-new store set to open later this year.

The announcement follows the news that Victoria’s Secret will also be arriving at Derbion this year, along with the relocation of jeweller H.Samuel to a brand-new, refreshed store within the centre in early March. The shopping centre also recently revealed that Iceland would be moving to a unit on London Road, near the Cosmo restaurant.

Beth McDonald, managing director of Derbion, commented: “Seasalt is a fantastic addition to Derbion’s exciting and expanding fashion offering, which will bring a touch of Cornwall to the city for the very first time. It’s always great to be able to announce the arrival of new brands to the city as well as the centre, especially one as strong and stylish as Seasalt.

"We’re confident that Seasalt’s offer of sustainable clothing influenced by the beauty of the south coast will be popular with our shoppers, and we look forward to their opening at Derbion later this year.” You can read more about Derbion by clicking the link here.