The Cleanest Menu in LA Might Be Goop Kitchen’s

Pickup and delivery concepts rarely strive for nuance, but Goop Kitchen has always aimed for something more layered. Since launching in 2021 as an offshoot of Gwyneth Paltrow’s wellness empire, the California-based ghost kitchen has quietly grown into a sought-after food experience rooted in clean, nutrient-rich meals—with an increasingly plant-forward point of view.

Goop’s clean menu

Operating in Los Angeles and Orange County, Goop Kitchen currently offers a curated menu designed to meet the needs of modern eaters. The brand’s culinary approach centers around whole foods, seasonal vegetables, and bold, herbaceous flavor profiles. Customers can choose from salads like the Best Arugula Salad or the Super Greens Chop, rice and veggie-based bowls such as the Teriyaki Bowl and Mediterranean Hummus Bowl, and handhelds like the G.P. Vegan Bahn Mi. These dishes come with a consistent throughline: they are gluten-free, dairy-free, and crafted without refined sugars or seed oils.

While the kitchen does offer a handful of animal protein add-ons, the vast majority of its menu is composed of plant-based ingredients or easily modified to be vegan. Its most customizable dishes are designed with flexibility in mind—allowing guests to opt in or out of toppings like chicken, salmon, or avocado.

Goop Kitchen

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Chef Kim Floresca, Vice President of Culinary at Goop Kitchen and formerly of Michelin-starred restaurants including The Restaurant at Meadowood, is clear about the kitchen’s mission: “At Goop Kitchen, we aim to make clean eating delicious and easy.” In an interview with Athletech News, Floresca explained how the menu is shaped around nutrient-dense, functional food that delivers on both taste and texture.

According to a 2023 report from the Plant Based Foods Association, US retail sales of plant-based foods reached $8.1 billion, with plant-based meals experiencing 24 percent dollar sales growth over the past three years. Consumer interest in clean-label, vegetable-forward meals continues to grow, and Goop Kitchen’s success is part of that momentum.

The kitchen’s plant-forward menu isn’t just a branding decision—it’s a response to how people actually want to eat. Whether it’s the roasted cauliflower tahini side or a rice noodle-based Goop Teriyaki Bowl with broccolini and pickled vegetables, the menu is built to support everyday wellness and satiation without feeling restrictive.

Tracy Anderson’s Green Goddess Crunch Salad

In addition to its core offerings, Goop Kitchen occasionally introduces limited-time items that spotlight seasonal produce and wellness collaborations. The latest is a spring menu item created with celebrity fitness entrepreneur Tracy Anderson.

Launched just last week, Tracy’s Green Goddess Crunch Salad blends 20 vegetables, plants, and herbs—including kale, bok choy, brussels sprouts, cabbage, watermelon radish, and cilantro—dressed in Goop Kitchen’s proprietary GCC Greek Goddess dressing. It’s served with a side of puffed rice and grain-free tortilla strips and is fully gluten-free, dairy-free, and vegan.

“I’ve always believed there’s no better investment in your well-being than fresh, mindfully prepared ingredients—and you can taste the difference when food isn’t shipped from afar but served with genuine care,” Anderson said in a statement. “That’s why I love Goop Kitchen’s approach. Collaborating with Chef Kim [Floresca] was a joy as we crafted a salad that not only nourishes and energizes, but also bursts with irresistible flavor, texture, and the beauty of plant power.”

Chef Floresca added, “This salad is a balance of bold flavors, nutritional density, and textural contrast—a satisfying evolution of slaw that works as a main or side alongside your favorite protein.” This collaboration with Anderson follows Goop Kitchen’s ongoing alignment with fitness-forward consumers and wellness enthusiasts—many of whom are drawn to food that can support an active lifestyle without compromising on flavor.

Goop Kitchen operates entirely through online ordering platforms and its own website, with locations designed for efficiency and freshness over in-house dining. Its delivery-only model enables small-batch cooking and sourcing without the logistical demands of full-service restaurants. In the days following the Eaton and Palisades fires in Los Angeles, Goop Kitchen mobilized quickly to serve over 800 meals to first responders, with Paltrow noting in an email, there was “more to come.”

Alongside the Goop Kitchen salad launch, Goop has released the recipe for anyone wanting to make it on their own. 

Goop Kitchen

How to make Tracy Anderson’s Green Goddess Crunch Salad

If you’re in LA, you can skip the cooking and order Goop Kitchen’s newest salad for delivery. But if you’re not in the city of Angels or simply prefer to cook at home, try your hand at Anderson’s take on a classic Green Goddess salad. 

1. For the dressing, blend everything together except for olive oil. Once blended, stream in oil to emulsify. Refrigerate until ready to use.
2. For the crunchies, preheat oven to 350 degrees. In a bowl, combine everything except for crispy rice. Spread on a sheetpan and bake until golden brown, about 10 to 12 minutes.
3. Allow to cool, then toss with the crispy rice. Store in an airtight container until ready to use.
4. For the spice mix, blend everything together and store in an airtight container until ready to use.
5. For the salad, wash and mix all greens under cold water. Submerge in an ice bath for about 5 minutes to make sure vegetables are extra crispy. Spin to dry.
6. To assemble, in bottom of bowl, arrange half of salad mixture. Sprinkle carrots, watermelon radish, and cucumbers over greens. Top with avocado and season with spice mix. Garnish with cilantro leaves and serve with a lime wedge, dressing, and crunchies on the side.

Originally featured in Re-Create Goop Kitchen’s Tracy Anderson Green Goddess Crunch Salad at Home