How do we prove regenerative agriculture is the real deal? Meet RegenGrown

This is branded content for Carbon8

Regenerative agriculture is often misunderstood.

Unlike organic certification, which has well-defined rules and strict compliance measures, regenerative farming operates on principles rather than prescriptions.

That flexibility is one of its greatest strengths - but it also creates challenges when it comes to verification.

Organic certification guarantees what a product isn't - no synthetic pesticides, no fertilisers, no genetically modified seeds.

But what it doesn't tell consumers is what's been gained.

An organic farm may still rely on monocultures, while a regenerative farm is about working with nature to improve soil health, increase biodiversity, and draw down carbon-all while still using minimal, targeted inputs when needed.

For consumers, this can be confusing. How can they be sure that a product marketed as "regenerative" is truly having a positive impact?

And for farmers who are investing in regenerative practices, how do they gain recognition in the market?

That's where Verified RegenGrown by Carbon8 comes in.

A practical way to verify regenerative agriculture

RegenGrown is a farmer-focused verification program designed to give credibility to regenerative practices.

Rather than enforcing rigid requirements, it provides a clear pathway for farmers to measure, track, and communicate the impact of their management decisions.

Unlike traditional certifications, RegenGrown is:

Accessible - Low barriers to entry, so farmers can get started without excessive paperwork

Affordable - Designed for small to medium-sized operations, not just large agribusinesses

Results-focused - Measures real outcomes like soil carbon, biodiversity, and water retention.

For farmers, RegenGrown offers a clear pathway to credibility in an increasingly crowded marketplace.

For consumers, it provides the confidence that a RegenGrown label signifies real, verified impact.

Built for farmers, by farmers

The team behind Carbon8, the organisation driving RegenGrown, believes that verification should be practical, farmer-friendly, and financially viable.

As a non-profit founded by Australian farmers, Carbon8 understands the realities of transitioning to regenerative systems.

"Our journey began when we made the shift to regenerative ourselves, so we know what's at stake," said Mike McCosker, co-founder of Carbon8.

"We know that farmers can't afford to take risks on systems that don't pay their way."

Carbon8's focus has long been on equipping farmers with the knowledge and resources to transition to regenerative systems without sacrificing yield or profitability.

RegenGrown extends that mission by offering verification that aligns with real-world farm conditions rather than imposing a one-size-fits-all model.

Bringing transparency to the regenerative space

The lack of a universal standard for regenerative agriculture has left many farmers in a difficult position.

While some businesses and supply chains are beginning to demand regenerative credentials, there has been no simple way to verify these practices - until now.

RegenGrown provides a structured, 12-week verification process that supports farmers with tools, measurement kits, digital mapping, and expert guidance.

It's not about passing a test - it's about tracking progress and demonstrating real impact.

At a time when consumers, markets, and policymakers are increasingly looking for solutions to soil degradation, climate pressures, and biodiversity loss,

RegenGrown offers farmers a way to step forward with confidence.

This is about proving that regenerative farming isn't just a concept - it's a measurable, verifiable reality.

Click HERE to find out more or contact Carbon8 today at gday@carbon8.org.au

This is branded content for Carbon8