RCC reveals finalists for 32nd Canadian Grand Prix New Product Awards

The Retail Council of Canada has revealed the finalists for its 32nd annual Canadian Grand Prix New Product Awards.

RCC selected 101 food and non-food products that were launched into the Canadian market in 2024 across both private-label and national brands.

From plant-based fare to globally inspired holiday offerings, this year's finalists showcase the latest trends in product innovation.

RCC highlighted the rise of bold flavours and the continued importance of convenience and sustainability, with an emphasis on ready-to-eat formats and eco-conscious packaging. 

“Canadian brands are pushing the boundaries of product development and packaging design. The emphasis on cleaner ingredients, collaboration and convenience speaks to a deeper understanding of consumer needs,” said Diane J. Brisebois, president and CEO of the Retail Council of Canada, in a press release. “This year’s finalists are truly leading the way, forging more personal connections with their customers while continuing to innovate and stay ahead of the curve.”  

This year’s jury of 28 food and grocery industry experts evaluated products based on innovation, taste, texture, consumer value and packaging. Products needed to receive an overall score of at least 70% to become a finalist. 

Winners of the key categories and five specialty awards will be announced at the Canadian Grand Prix New Product Awards Gala Dinner, taking place at the Toronto Congress Centre on June 4.

The specialty awards recognize the products that had the highest scores in the categories of: Innovation and originality; Package design; Overall consumer value; Best all-Canadian made product; and Excellence in ethnic products.

The gala will mark the closing celebration of RCCSTORE25, the organization's retail industry conference. 

See the finalists for the 32nd Canadian Grand Prix New Product Awards below: 

Food

A.Lassonde Inc. | DelMonte On Ice

Agropur | Coffee Creamer

Aurora Importing & Distributing Ltd. | Aurora Cheeze Crispz Cheese Bites

Burnbrae Farms | EGG Bakes!

Burnbrae Farms | TERRABRAE Eggshell Soil Enhancer

Burnbrae Farms | EGGS2go!

Burnbrae Farms | Naturegg Omega-3 Large Brown Eggs Lunar New Year Pack

Café William | Sailboat Coffee - Colombia Anei

Cavendish Farms | Quick Crisp

Clover Leaf Seafoods Corp. | Clover Leaf Tuna Salad

Compass Food Sales Company Ltd. | Simply the Goodz Dried Mango with Tajin Chili Lime

Dempster's Signature | Dempster's Signature Brioche Style Gold Bread

Earth’s Own | The Alt

Farmery Estate Brewery | Auntie Bea's Cold Brewed Teas

Flora Food Canada Inc. | Spreadable Dairy Free Becel Plant Butter

Flora Food Canada Inc. | Violife Dairy free Creamy Block

Fontaine Santé Foods | Fontaine Santé Dips with Boursin Cheese

Fromagerie L'Ancêtre | Organic Grass Fed Cheddar

Gray Ridge Eggs | Conestoga Farms Free Run Omega-3 + Lutein Eggs

Hain Celestial Canada | Celestial Seasonings

Hanes Hummus | Hanes Hummus

Jordans Cereals | No Added Sugar Granola

Kraft Heinz | Heinz Pickle Ketchup

Kraft Heinz | Pure J.L. KRAFT Dressing & Marinade

Kraft Heinz | Lunchables Snackables

Lantic | Lantic Maple Pouches

Mandy's Salads | Mandy’s Dressings

Medallion Milk Co. | Over the Moooon-Chocolate Milk Mix

Medallion Milk Co. | Coffee Creamer

Mimi Food Products Inc. | Gourmet Pizza Express - Pizza Dough Balls

MLW Foods Inc. | Combo Wong Wing

Molson Coors Beverage Company | Simply Spiked

Molson Coors Beverage Company | Madrí Excepcional

Mondelez Canada | Crispers

Mondelez Canada | Ritz Baked Chips

Mondelez Canada | Chips Ahoy!

Mondelez Canada | OREO

Mondelēz International | Cadbury Golden

Oggi Foods | Napoletana

PepsiCo Foods Canada | HAVOC Snacks

PepsiCo Foods Canada | Munchies Snacks

Poptastic | Poptastic

Purdys Chocolatier | Vegan Dark Chocolate Collection

Tootsi Implex | Yupik

WAFU Inc. | Wafu Japanese Dressing

Wellness Natural Inc. | SimplyProtein Tortilla Chips

WK Kellogg Canada Corp. | Kellogg's Mini-Wheats Low Sugar Cereal

Non-food

Hain Celestial Canada | Live Clean Men's 2in1 Body Wash & Shampoo

Hain Celestial Canada | Live Clean Sheer Mineral Sunscreen Lotion

Carlton Cards | Magic Moments

Kruger Products Inc. | Scotties Ultra Soft

Nestlé Purina PetCare | Purina Beneful IncrediBites

Nestlé Purina PetCare | Tidy Cats Tidycare Alert Multi-Cat 

Nestlé Purina PetCare | Tidy Cats Tidycare Alert Multi-Cat Non-Clumping Litter

Unilever Canada | Dove Serum Body Washes Collection

Unilever Canada | Dove Holiday Treats Collection