Best-value luxury Easter eggs revealed as Brits expected to splurge £2.1billion over holiday
For those opting for luxury Easter eggs, the price can vary, but just how much does premium chocolate really cost?
Easter is one of the oldest and most important festivals on the Christian calendar. The religious holiday is the joyful end to the Lenten season of fasting and penitence, when people can tuck into their Easter eggs and enjoy time with family.
Brits will be marking the occasion in different ways, some religious and some not. But whether you are preparing for a lamb dinner with loved ones or a bank holiday booze-up with pals, one thing is almost for certain - you are going to part with some cash.
According to a recent survey, the UK is predicted to spend over £2.1billion on chocolate and decorations for the Easter weekend. And one trend that’s been on the rise this year is luxury Easter eggs.
While traditional chocolate eggs have been a staple of the spring holiday for decades, these can normally be picked up for a small price (though it appears to be going up each year).
But the premium eggs now coming to the fore have a hefty price tag, ranging anywhere between £15 to over £100. This is mostly thanks to their high-end ingredients, such as rare single-origin cocoa or edible gold, and artisanal craftsmanship.
Exclusive packaging, brand prestige, and limited-edition releases also drive up the cost, making these eggs more of a collectible indulgence than just chocolate.
To determine whether they’re truly worth the investment, the team at Digital PR and SEO agency JBH has crunched the numbers to reveal which brands charge the most per gram of chocolate.
"Easter is the perfect time for a luxury treat, but with the rising cost of living, shoppers are becoming more price-conscious than ever," JBH CEO and co-founder Jane Hunt said.
"Our study reveals that a higher price tag doesn’t always guarantee more chocolate, and even premium consumers are increasingly scrutinising value for money.
“Savvy buyers looking to indulge without overspending should compare the price per gram before splashing out on premium eggs, because sometimes, the most expensive option isn’t the best deal."
The research found that the most expensive Easter egg by weight is Pump Street’s Madagascar Milk 58% Chocolate Egg, costing a hefty £24 per 100g.
Close behind in second place is Fortnum & Mason’s Handmade Milk & Dark Chocolate Egg, priced at £22 per 100g. In third place is The Great Egg by Selfridges, setting chocolate lovers back £15.45 per 100g.
However, it’s not all doom and gloom. The best value luxury egg is Cutter & Squidge’s Jumbo Marshmallow Cookie Egg at just £6.33 per 100g - proof that you can still indulge this Easter without breaking the bank.
To give you an idea just how expensive these luxury eggs are, Pump Street’s Easter offering is 17 times more expensive than a standard bar of Dairy Milk.
“Premium brands need to be aware that shoppers are no longer just paying for a name - they expect quality and quantity to match the price," Jane added. "In a competitive market, brands that don’t offer clear value risk losing out to more budget-friendly alternatives."
Luxury Easter eggs by price per 100g:
