Improve Marketing Expands SEO Services After a Landmark 2024
Amidst a year of rapid SEO changes, Improve Marketing scales up services to help businesses excel in search rankings across diverse industries.
2024 has been a pivotal year for SEO, with substantial changes to how search engines prioritise content, increasing the complexity of ranking well. From the growing influence of AI-driven search tools to shifting consumer habits, staying competitive in organic search has required expertise and agility. In response to these challenges, Improve Marketing has chosen to double down on its SEO offerings to better support businesses in all industries.
Paul Lymer, Director of Improve Marketing, reflected on the company’s decision:
"SEO has become more important than ever, but it’s also more challenging. This year, we’ve seen a wave of changes, from search engine updates to the way users consume content, and businesses need to stay on top of it all. At Improve Marketing, we’ve turned those challenges into opportunities for our clients. Expanding our SEO services is about helping more businesses achieve growth through smarter, more targeted strategies."
Improve Marketing’s expanded SEO services include:
Technical SEO: Auditing and optimising websites for search engines, focusing on elements like page speed, mobile responsiveness, and clean code structures.
Content-Driven SEO: Creating high-quality, keyword-optimised content designed to rank and resonate with users.
Local SEO: Enhancing local visibility through optimised Google My Business profiles, review management, and location-based strategies.
E-commerce SEO: Crafting strategies to maximise visibility and sales for online retailers, including optimising product pages and improving user experience.
International SEO: Supporting brands aiming to reach global audiences with strategies tailored to multilingual and multi-regional markets.
Data-Driven Optimisation: Using advanced analytics to refine campaigns and achieve measurable improvements in search rankings.
The agency’s expertise spans a wide range of sectors, including retail, e-commerce, insurance, manufacturing, financial services, and food and drink. This breadth of experience has enabled Improve Marketing to tackle SEO challenges unique to each industry, making them a trusted partner for businesses of all sizes.
Paul continued:
"We’re passionate about driving results. SEO isn’t just about rankings; it’s about delivering real business growth. This expansion reflects our commitment to staying ahead of the curve and providing cutting-edge strategies to our clients."
With this move, Improve Marketing is also investing in its team, with plans to hire additional SEO consultants and expand its consultancy base. By growing its expertise, the agency aims to remain at the forefront of industry innovation, expand its client roster and build upon its reputation for delivering exceptional results.
As businesses gear up for 2025, the role of SEO in digital growth has never been more critical. Improve Marketing’s expanded offerings are set to help brands navigate this complex landscape, turning challenges into opportunities and setting the stage for long-term success.
For more information about Improve Marketing’s SEO services or to schedule a consultation, visit their website at improvemarketing.co.uk .
About Improve Marketing
Improve Marketing is a specialist SEO agency offering a full suite of services, including SEO Marketing, content optimisation, local SEO, e-commerce SEO, and international SEO. Working with clients across retail, e-commerce, financial services, and food and drink, the agency delivers innovative solutions tailored to drive growth in a competitive online marketplace.
Paul Lymer
Improve Marketing
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